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Store name, country, and timezone

Rename your store, set its home country, and choose the timezone used for orders and reports.

Store name

The store name appears across your admin, storefront, and customer emails. Enter the new name and save; if the name is too short or too long, the form tells you the allowed length.

Store country

Pick your store's home country from the searchable list. When you change it, the admin offers to update your number format to that country's convention — you can accept or keep your current format.

Timezone

The timezone controls how times are shown for order timestamps, scheduled posts, and reports. Times are stored safely regardless of this setting — changing the timezone only changes how they're displayed.