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Translate emails

Send transactional emails in each customer’s language.

When your store has more than one language, you can translate each email template into your other languages. A translation changes the text only: the subject, the inbox preview line, and the text of each heading, paragraph, and button. The layout, images, and colours always come from the template.

Translate an email
  1. Open Marketing > Transactional Emails.

  2. Under an email, select its language line, such as 1 of 2 languages. You can also open the template and use its Translations section.

  3. Choose a language. Each text shows its original above a field for the translation.

  4. Type the translation, or select Translate with AI and review the result.

  5. Check the preview, then select Save changes.

Keep every variable in double braces, such as {{FIRST_NAME}}, exactly as it appears in the original. A translation that drops or adds a variable is not saved. Texts that are only a variable, such as the store name, read the same in every language and are not listed.

Which language a customer gets

Order emails use the language the customer used at checkout, or the language chosen when the order was created in Store Admin or through the API. A customer gets the translated email only when every text of that email is translated into their language. Until then they get the email in your store’s default language, never a mix of two languages.

Money in order emails follows the order’s language. Orders placed before order languages were recorded use your default language.

When the original changes

If you edit a text in the template, its translations show Original changed and the language shows Needs update. The previous translation is still sent until you update it.

Translate with AI

Translate with AI fills in texts that are missing or need an update, using your store’s translation credits. It does not save: review the texts, then select Save changes. It needs the permission to use AI translation.

In the mobile app

In Transactional Emails, tap an email’s language line to translate it. The app shows each text with its original, a preview, and Translate with AI. Design changes are made in Store Admin.

Remove translation deletes one language. Customers who use that language then get the email in your default language.

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