A product brings together the details customers see and the information you use to sell it, including descriptions, images, prices and inventory settings. Open Catalog > Products in Store Admin or the mobile app to create and manage your products.
To sell gift cards, use Gift Cards. Gift card products have their own setup and permissions; they are managed separately from simple and variable products.
The two product types
Choose Simple for a product sold without a choice of variants, such as a mug in one size and color. Choose Variable when customers choose an option, such as a T-shirt size or color. Each combination you sell is a variant with its own SKU, prices and inventory settings.
Finding your way around the product form
The fields you see depend on the product type and its settings. The form includes:
Product information — the product name, URL slug, descriptions, condition and manufacturer identifiers. For a simple product, this includes its barcode. Variant barcodes are entered on the variants.
Pricing — for a simple product, enter its SKU and prices, choose how inventory is managed, and set any low-stock alerts or order quantity limit. When inventory is tracked directly, you can enter stock by location. For a variable product, choose attributes such as size or color, generate combinations, and edit each variant's details.
Shipping & Tax — choose whether the product requires shipping, enter physical and customs details, and assign tax classes for your markets. Variants can have their own physical details.
SEO — review the search preview and edit the page title and meta description.
Metafields — add custom information using your store's metafield definitions. App-managed fields may also appear here.
Product Status — choose the product's status and, when scheduling it, its publishing date and time. You can also hide a product from listings or mark it as gift only where those options apply.
Sales Channels — select the channels where you want to make the product available and review any publishing feedback shown for them.
Product Media — add and arrange the images and other supported media in the product gallery.
Organization and Categories — assign a vendor, brand, tags and categories to help organize the catalog.
Theme template — choose the storefront template used for the product page.
Status and publishing
Draft — keep the product unpublished while you work on it.
Active — make the product available for publishing to its selected sales channels.
Scheduled — choose a future publishing date and time in your store's timezone. The product is set to become active when that time is reached.
Archived — keep the product in your catalog records without offering it for sale.
Where products appear
A product needs to be active and assigned to a sales channel to be published there. Select Online Store for your storefront. Other channels may have their own publishing requirements; check any feedback shown alongside the channel. A product with no selected channels is not published to a sales channel.
Hide from listings removes a product from storefront listings and search while keeping its direct product link available. Gift only prevents customers from adding the product to their cart themselves; it can be granted by a free-gift discount. A customer's ability to buy also depends on the applicable market, pricing and inventory settings.