Brand translations cover the name, slug, description, and SEO fields. The name and description are what shoppers see on localized brand pages, and the slug is used in brand page URLs and menu links for that language.
On the web
- In your store admin, go to Translations.
- Choose the language you want to translate into.
- Select Brands.
- Enter the translated name and, optionally, a translated slug.
You can also translate brands with per-language CSV import and export or AI translation jobs. Changing the original brand name or slug can mark existing translations as outdated.
If a field already has translations in any language, you cannot clear that field on the original brand until those translations are removed. The same backend rule applies to forms, update imports, and any other source edit path.
Translation CSV imports are row-atomic. If any translated field in a row is invalid, references a missing brand ID, duplicates a localized unique value, or tries to translate a field whose original value is blank, that row is rejected and none of that row's translated fields are saved. Other valid rows in the same file can still be imported.