A storefront can switch to Live only once your store address is complete. Your store address is the address of your primary location. It needs a street address, city, postal code and country. When your primary location is in India, the postal code is listed as PIN code.
Maintenance and Coming Soon don't need a store address, so you can prepare your storefront before the address is complete.
What you see while the address is missing
In Online Store › Status › Storefront Status, Live can't be selected. A notice under it says “Before going live: add your store address” and lists the missing fields. Select Add store address to complete them.
If something else has to be set up first, the notice says “Before going live: complete your store setup” and explains what to do.
Add your store address
Open Online Store › Status and choose Storefront Status.
Under Live, select Add store address. Your primary location opens with the missing fields marked.
Fill in the street address, city, postal code and country, then save. You return to Online Store › Status.
When “Your store address is complete.” appears, select Go live.
You can also open Settings › Locations, choose your primary location (marked Primary) and complete its address there. Then go back to Online Store › Status and choose Live.
Add store address appears only for staff who can edit locations. If you don't see it, ask a staff member who can edit locations to complete the address.
To learn what each status shows to shoppers and search engines, see Configure your Online Store.