A discount lowers what a shopper pays for merchandise. Each discount belongs to one market. There are six merchandise discount types. Free delivery belongs to the market's shipping methods, not to discounts.
Type |
What the shopper gets |
|---|---|
Percentage |
A percentage off eligible items. |
Fixed amount |
A set amount off eligible items. |
Buy X Get Y |
Buy some items, get others free or cheaper. |
Bundle |
A special price for a set of items bought together. |
Free gift |
A gift product once the order qualifies. |
Tiered |
A saving set by the highest subtotal threshold the order reaches. |
To set up each type, see How to create a discount.
Coupon or automatic
A coupon applies when the shopper enters its code in the cart or at checkout. An automatic discount needs no code: it applies by itself when the order qualifies and the market's discount settings allow it. Discounts at cart and checkout describes what shoppers see.
A code can use the letters A to Z, numbers, hyphens and underscores, up to 50 characters. Letter case doesn't matter: SUMMER20 and summer20 are the same code. Each code can belong to only one discount in a market. Select Generate next to Coupon Code to create a random code.
How status works
A discount's status follows its dates. Before the start date it is Scheduled, between the start and end dates it is Active, and after the end date it is Expired. You don't change these yourself. Disabled is the only status you set. A disabled discount stays off, even when you edit it or change its dates, until you enable it again. Enabling it returns it to the status its dates give it.
Priority
Each discount in a market has its own priority number; two discounts can't share one. The market's discount settings decide when the number is used; see Discount stacking settings.
How discounts affect tax
Discounts come off merchandise before tax and duties. With tax-exclusive prices, tax is calculated on the discounted price and added on top. With tax-inclusive prices, the shopper pays the discounted price, and the tax included in it is calculated from that lower price. Shipping, duties and other charges follow their own rules.
How many discounts a market can have
Each market has a maximum number of discounts. The Discounts tab shows how many the market has and the maximum. At the maximum, Create Discount is unavailable until you delete discounts you no longer need.
Change several discounts at once
Select discounts on the current page to enable, disable or delete them together. You can select up to 100, the largest page size. Each discount is changed separately, so one failure doesn't undo the others. Check the result and retry only the discounts that failed.
Related topics
These have their own articles: online payment discounts, manual discounts on an order, free shipping, and Gift Cards, which shoppers use to pay rather than as a discount.
In Analytics, the Sales and Products reports have a Discounts measure that shows how much discounts took off your sales. See Build and save a report. Apps can manage discounts through the Store API; see the developer docs.